Luma Fashion Identity
Overview
Luma Fashion required a refined brand identity to reflect its minimalist, high-end aesthetic. The challenge was balancing elegance with bold visual differentiation.
Solution
We introduced a timeless wordmark, curated typography pairings, and a muted yet distinctive color palette. The refreshed identity strengthened brand recognition and positioned Luma as a premium label.
Testimony
“They captured the sophistication of our brand without losing its cultural edge. The identity elevated our positioning across retail and digital.”
John Ewart
Managing Director
