About me
I partners with founders and executive teams during defining moments of growth, reinvention, and innovation. As a senior designer, I combine expertise in leadership strategy, organisational culture, and brand building to help companies bring new ideas into the world, shape culture rather than react to it, and use brand as a strategic expression of vision. I have also build products as a design engineer that’s helped improved my daily workflow and has been shipped to thousands of other designers
In the last 10 years, I’ve worked with fortune 500 companies evaluated at over $120b, building software products used by over 100m users in 15+ Countries
Companies i’ve worked with
In 2021, I created FrameStacks a responsive UI kit and design system for Framer. This started as a side project but has grown into the largest and best-selling Framer UI kit in the world.
In 2025, I launched Buildcraft, the the world’s largest collection of open-source no-code components library built with Tailwind CSS and React Aria.
I’ve worked with Global startups that have gone on to raise $240m+ from some of the most notable investors in the world
my philosophy
I don’t have a background in design. This may sound alarming, but I consider a generalist approach an important asset. I studied Management and Finance at UTS, Sydney, before working as an Ops Manager in high-growth startups. In mid-2019, I decided to pursue design.
Product design isn't as complicated as everyone pretends it is. I believe good design should be simple and clear, with a pragmatic focus on solving real problems and business growth.
Tools i Use
